We are proud to have successfully organized the first Global Communication Certification Council (GCCC ®) certification examination in Hong Kong.    

Congratulations to the business communicators who took part in the examination. They may now join the growing global community of certified Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) practitioners.

A big thank you to the IABC Hong Kong Chapter Certification Team for volunteering their time, their creativity and hard work for the project.  


IABCHK GCCC Project Team 2



In 2020, due to COIVD-19, most office workers changed to remote working across the world. All face-to-face meetings and conferences either got canceled or moved to virtual.

Choose the right platform and ensure seamless delivery is essential. But what’s more important, while challenging, engage attendees in the virtual setting. As people’s attention span is very short, speakers can’t be dull anymore. Any content that doesn’t wow will be ignored.

Remote events mean that every company no longer has the “privileged channel” of compelling people to be in a room and at least pretending to listen. It means every company is now in the TV business, competing directly on essentially the same platform as everyone’s favorite digital content (not to mention their email, kids, dogs etc as they WFH).

It is a great opportunity for executives, communicators and markers to reinvent the way that they communicate. Here are five practical tips to help you keep attendees engaged amid virtual event overload.

Compelling and relevant topics

Give a reason for people to join your event, something compelling, differentiating, a topic that will resonate with your audience and draw their interests during these uncertain times.

Wow first

In the virtual setting, if you cannot get attendees' interests right from the beginning, they will easily "zone out" or even "drop out". Playing welcoming music could wake up attendees, launching opening polling to interact with attendees, or group participants into virtual breakout rooms for "meet-and-greet".

Wow frequent

Keeping participants focused requires the host to make things interactive whenever possible and to constantly micro-frame the discussion. Live polls, live chat, and live Q&A can stimulate attendees throughout an online event.

Shorter lengths and more breaks

People have much shorter attention spans in a virtual meeting. Arrange meetings with shorter meeting lengths than we normally do. Reduce one-hour meetings to 45 minutes, from 30 minutes to 25 minutes. For off-site or conferences which used to last for a whole day or even a few days, plan more breaks or break up into several short session, with diversified formats. It will give your virtual audience time to take notes or reflect.

Tell stories that people can relate

According to neuroscience, our brain can only remember 5% of the information and one overall impression about the presenter. This means everyone needs to learn how to tell actual stories, which are the information patterns that our brains are designed to recognise.


If you would like to learn more, welcome to join our webinar:

Not another webinar: keeping audiences engaged during the pandemic
13:00-14:00, 30 September
How do we ensure that employees, clients and other stakeholders remain engaged, inspired and purposeful amid virtual event overload?


  • Yolande Chee, Senior Producer, CNBC
  • John Dawson, Founder and CEO, Acara Strategy
  • Virginia Morris, Founder, Managing Partner and Leadership Strategist, Bamboo Difference

Registration link:



Dear colleagues,

I hope you and your families are all keeping safe and well in these difficult times.

I am honoured to write to you as the new IABC HK Chapter President and to share with you that we announced our new Board members and a refreshed strategy today.

At our Annual General Meeting on 21 August, we elected the following IABC HK Board Members for the year from 1 September 2020 to 31 August 2021:

  • Bhavna Satyanarayan – Chapter President
  • Virginia Chi – Immediate Past President / Vice President, Finance and Accreditation (Treasurer)
  • Adam Harper – Vice President, Professional Development and Programs
  • Genevieve Hilton – Vice President, Partnerships
  • Lisa Sha – Vice President, Digital

Our goal as an organisation over the year ahead is to inform, equip and support communications professionals in the city as we face the challenge – and perhaps the opportunity – of a lifetime.

As you know better than anyone, Communications executives have been at the forefront of companies’ responses to the Covid-19 pandemic, the severe economic downturn it caused, rising tensions between the U.S. and China and a growing sense of urgency about the climate crisis and social inequality.

While these dynamics have accelerated recognition of the function’s strategic value in Hong Kong and around Asia, they have also multiplied the challenges that communicators face. At the same time, younger audiences are rejecting their parents’ media and social media preferences in favour of new platforms, arbiters of influence and content formats.

These unprecedented challenges and the growing complexity we face mean this is a time of great opportunity and responsibility for communications professionals in Hong Kong. We want to help IABC HK members further shape an industry that is seen as strategic because of its business acumen, risk management expertise and geopolitical awareness, as well as because of its creativity, mastery of channels and audience insight.

To deliver on this commitment, IABC HK will run agenda-setting events on a monthly basis as well as offer communicators the opportunity to gain professional accreditation. Please see below for further details about these – I do hope that you will be able to participate and ensure that our virtual community remains strong until the day when we can get together in person again.

Kind regards

Bhavna Satyanarayan
Chapter President, IABC HK



Events for the rest of 2020 will include:

Not another webinar: keeping audiences engaged during the pandemic
13:00-14:00, 30 September
How do we ensure that employees, clients and other stakeholders remain engaged, inspired and purposeful amid virtual event overload?

OK, Zoomer: how Millennials and Gen Z are re-shaping communications
How a younger generation is re-shaping the way that influence is created and brands are built – from inside brands, as social influencers and as a demanding audience.

De-globalization for communicators
How communications executives challenge of maintaining and protecting a coherent international reputation as more nationalistic audiences move further apart in their values and perspectives.

Further details of these and other events will be released via IABC HK’s website and social media channels shortly. Events will be held virtually at first, but we look forward to holding in-person events again when it is possible to do so.


The chapter will offer the examination of IABC’s internationally-accredited certification program for the first time in Hong Kong in January 2021. The certification has been built to meet the standards of American National Standards Institute -International Organization for Standardization (ANSI-ISO) for such programs.

IABC is now the only communications organization to receive accreditation under the specific ANSI/ISO17024 standard for practitioners.

The two levels of certification being offered include:

Communication Management Professional (CMP® ) (an ANSI-Accredited Personnel Certification Program - Accreditation #1259) – For generalist, specialist and other business communicators established in their careers as managers and looking to demonstrate their competence.

Strategic Communication Management Professional (SCMP® ) - For highly skilled business communicators practiced in providing strategic communication advice and counseling to an organization’s leadership.

Details of the examination in Hong Kong will be announced soon.  More information about the certification can be found through the following links:


Cert pix1

CHICAGO ­(12 August 2020) — The International Association of Business Communicators (IABC) announced that its professional development initiative, the Global Communication Certification Council, has received international accreditation for its Communication Management Professional® (CMP) certification program.

The accreditation from the American National Standards Institute (ANSI) – a century-old organization whose members include government agencies, companies, academic and international organizations – employs a rigorous, often years-long process, including written and on-site evaluations of compliance.

IABC is now the only communications organization to receive accreditation under the specific ANSI/ISO17024 standard for practitioners.



IABC October Member Month 

IABC October Member Month

Organizations need great communication professionals. And those professionals need access to people and insights they can leverage to drive results. IABC is a global network of connections, resources and support.

October is IABC Member Month. When you join/renew your IABC membership this month, you can save 10% on international dues. There are also savings on IABC Academy course for referring your peers to become members, and other special offers. For details or to join/renew, go to https://go.iabc.com/membermonth. For enquiries, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..


Dear IABC members and friends,

The communication industry is in the midst of a massive transformation to increasingly sophisticated digital tools that are changing how we do our work and what we are able to deliver. Communicators are having to reevaluate the scope of their work and the composition of their teams as digital technologies become more critical for the businesses they serve.

To address the questions that this transformation raises, IABC Hong Kong has gathered a group of senior communication executives to share insights among peers about the future of our industry, who were asked to share their views on how members of the communication field will embrace high-impact emerging digital technologies, balance team capabilities, and progress a communication career. Asia, which continues to be one of the most dynamic markets for the exploration and integration of digital tools, is uniquely positioned to probe more deeply into this topic.

We would like to invite you to share your views on this paper at https://www.linkedin.com/feed/update/urn:li:activity:6592993871083474944.

Virginia Chi
President, IABC/HK
Young and cheerful faces were all around the room when the Board Members of the Hong Kong Chapter took part in a career talk organized by the Hong Kong Baptist University School of Communication on October 30, 2018. They were the undergraduate students of the university’s communication studies. Having pursued their career in the business communication profession with different backgrounds and through different paths, the Board Members shared with the students first-hand information and personal experience about the nature, essential skills and possible career progression of various job functions in business communication.

By Lisa Sha

October is IABC Member Month. IABC membership provides the resources, connections and opportunities you need to advance your career as a thought leader and drive business results for your organization or agency.

All members who renew or join in October will receive:
  • 10% automatic discount on annual dues
  • Entry into the drawing to win an IABC Academy All Access Pass

  • Existing IABC Members who refer new/lapsed members to join in October will receive:
  • Refer 4 or more new/reinstating members and get a year of free membership.
  • The current member who refers the most members during October will receive a free year subscription to Leaderbox (US$790 value - https://leaderbox.com/?direct?)

    Discount applies to both individual membership and corporate membership packages. For more details or to join/renew membership, please go to: http://cw.iabc.com/2018/10/01/october-is-member-month-expand-your-impact/.

    Join IABC or renew membership today & save 10%


    Press Release

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    Hong Kong Board for 2018 2019

    From left: Wendy She, Genevieve Hilton, Virginia Chi, Lisa Sha, Alice Au Yeung 

    By Annemarelle van Schayik, Content Manager at Telum Media

    Once known as the copycat of the world, China has increasingly become a leader in innovation. With 115 Chinese companies listed in the 2017 Fortune Global 500 list and with 52 of them having their HQ in Beijing, China is constantly in the spotlight. And that means that communicators in the region are expected to step up. Telum attended IABC’s 2018 Symposium on China on 7th May to hear concerns and views from leading communicators across Greater China.

    Corporate image
    As China gears up to branch out across the globe with successful brands like Huawei, Alibaba and Tencent, the underlying message is “We’re here to stay”. China and its President Xi Jinping’s vision for the Belt and Road initiative, is just one of many schemes to solidify its position as leader in innovation and globalisation.

    But with many of China’s leading companies being involved in the tech space come new challenges. How to convince a global public that its products are safe and free of Chinese spyware? And how to handle alleged violations by Chinese companies of US sanctions against Iran which may well spell the end of a brand? At the root of it all, how to avoid cultural or organisational mishaps when doing PR for a Chinese company

    Press Release

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    Following the chapter's successful Conference on China 2017, we will hold a half-day, focused session, examining how China's communications industry can be expected to evolve in leadership roles over the short-term and long-term.

    This event, held in an interactive format, will take a thematic approach to exploring opportunities, challenges and practical solutions as China’s communications industry continues to develop:

    •     Leadership in media and public relations in China
    •     Excellence in internal communications as a leadership indicator
    •     Profiling leadership through stakeholder relations in China

    Confirmed speakers and panelists include senior communications leadership team members from Huawei, Bupa, KPMG, APCO, and others.

    IABC in Asia Pacific is entirely run by industry leaders who are volunteering their time: this is not a commercially-driven conference but an opportunity for thoughtful exchange. Therefore, we are now seeking additional speakers, supporters and sponsors.

    If you are interested in sponsoring the event or supporting as a volunteer, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

    If you are interested in speaking at this event or know a good presenter, please contact  This email address is being protected from spambots. You need JavaScript enabled to view it..


    Date: Monday, 7 May 2018

    Time: 2:00p.m. - 5:00p.m

    Venue: BASF conference center, 45/F Jardine House, 1 Connaught Place, Central, Hong Kong


    JOB blue

    Visit our Job Center now.

    To place your job postings, contact Lisa at This email address is being protected from spambots. You need JavaScript enabled to view it.




    Fusion Conference, 23 – 25 August 2017, Singapore

    IABC is proud to present the inaugural edition of Regional Conference for business communicators in Asia Pacific region, one of the most culturally and geographically diverse regions in IABC. The goal of the Conference is to Connect Communicators across the APAC region and the world to inspire, create connections, foster best practices, and promote leadership in the communications profession.Come join the APAC Region Fusion Conference. To find out more, click here and go to http://fusion.isp7.org/



    IABC new vision, purpose and philosophy statements

    • Vision: Professional communicators at the heart of every organization.
    • Purpose: To advance the profession, create connection and develop strategic communicators.
    • Philosophy: IABC pledges to:
      • Represent the global profession.
      • Foster a diverse community.
      • Focus on insights and results.
      • Honor our Code of Ethics.
    • Value Proposition: IABC is the only global association connecting me with the people and insights I need to drive business results.


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    Attendees' Feedback:

    1. A high satisfaction on the content and delivery of the speakers is recorded with an average of above 80% is recorded.

    2. Most attendees are satisfied with the venue, topics and caliber of the speakers with the following comments:

    • Amazing speakers and practical case studies. So much to takeaway.
    • Terrific. Worth the trip from Australia to hear about the dynamic Chinese market best practice!
    • High caliber speakers from a broad range and brands.
    • Excellent venue and place.
    • Well put together and managed.
    • Great cross session of subject matter in the agenda. Also appreciate the academic input.

     3. Topics of interest for future IABC Hong Kong events are:

    • Measurement and impact
    • Perfect mix of topics across breadth of industry
    • Multimedia in social media
    • Content and thought leadership trends and strategy
    • Media, marketing, communication strategy in China
    • The convergence of marketing and communications. Career and career development.
    • How other countries can start to do business and develop a brand in China.

     4. Suggestions on how to improve future IABC Hong Kong events:

    • Perhaps shorter sessions for presenters and longer sessions for floor question.
    • Need to be more frequent.
    • More healthy food would be appreciated.
    • More Q&A session and avoid the dead silence when opened to the floor.
    • Perhaps should be two days.


    Prepared by: 

    Charlie Tan & Abbe Sham   



    Like Facebook: International Association of Business Communicators Hong Kong

    Press Release

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    Free webinar for members and non-members

    Are you under pressure to improve your performance? Are you being asked to deliver more but with less in your budget?

    Can you prove the value of your communication achievements in ways that senior managers understand and respect?


    Join IABC in October 2016 and enjoy discount on membership!

    October is IABC member month. Join  or renew your membership  and we’ll give you 10% off international dues AND waive the US$40 application fee. What’s more? You’ll be entered to win one of two US$500 Amazon gift cards – only in this month!

    Check out the benefits of joining our membership here .




    Newsletter on Accreditation

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