Upcoming Events

IABC/HK Event: Luxury Brand in Crisis:

In the aftermath of the D&G saga, an old adage proves true: "It takes years to build a brand, but seconds to destroy it." On the occasion of the IABC Hong Kong Annual General Meeting, the Board of Directors of IABC Hong Kong will give a short presentation on luxury brand reputation in a crisis. The speakers will briefly discuss the creation and maintenance of luxury brand reputation, and provide expert commentary on the latest D&G situation.

Speakers: Therese Necio-Ortega, Programs Chair, IABC Hong Kong Chapter, and Genevieve Hilton, Vice President, IABC Hong Kong Chapter

Therese Necio-Ortega is a seasoned executive with extensive background in corporate and marketing communications, brand strategy, luxury partnership and crisis management across multiple corporate platforms covering Asia Pacific. She has an extensive background in the hospitality and media fields. She currently has her own consultancy while finishing her Senior Executive Management programme at Stanford University.

Genevieve Hilton has extensive experience in crisis communications across a variety of markets in the Asia Pacific region both in multinational and local public relations firms as well as in a corporate context. She is currently head of external communications for Asia Pacific at BASF, the world's leading chemical company.

Date: Friday, February 10, 2012

IABC Members: HK$100
Non-member: HK$200
(includes sandwich lunch)

Reservations are required:  Please RSVP to enquiry@iabc.com.hk

As places are limited, please send an e-mail to enquiry@iabchk.com to reserve your seat.