Technology innovation is changing our personal lives and the business world every second. On October 22, 2018, visiting communication expert Brad Whitworth, senior internal communications manager at Hitachi Vantara shared with a group of IABC members and guests on how leading technology company communicators are putting technology to work in the world’s epicenter for innovation.

Brad, SCMP, ABC, IABC Fellow, started his Silicon Valley communication career the year before IBM launched its first personal computer. He has been leading marketing and communication teams at some of the world’s leading tech firms ever since, always finding ways to integrate innovative technology in his communication programs.

A very special thanks to HSBC for hosting the seminar.


IABCHK at the Asia Pacific regional conference  

By Genevieve Hilton
Photo: Kaz Amemiya

How does culture impact the practice of crisis communications? As practitioners in a regional hub, Hong Kong communicators are in a unique position to develop expertise in this area. IABC Hong Kong Vice President Genevieve Hilton presented on this topic in Melbourne at the IABC Asia Pacific regional conference, Fusion 2018. She presented a group of real scenarios from around the Asia Pacific region where cultural nuances were crucial in developing the right communications strategy. Cultural differences other than national culture also can have an impact: these include generational culture, corporate culture, and industry culture. Incidents potentially affected by culture are not only physical crises such as fires or natural disasters, but also legal and social dilemmas on topics such as undocumented workers, decisions on energy policy, or social scandals.


AGM181    AGM184  

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AGM185   AGM186

On August 20, 2018 members and guests enjoyed an expertise sharing on two major IABC events this year after the completion of IABC/HK Annual General Meeting - The IABC World Conference in Montreal took place in June 2018, and the IABC Asia Pacific Conference will take place in Melbourne in September 2018.

Topics of the expertise sharing included culture, digital, change communications, crisis communications, professional development, executive engagement, and others.

  • Recap and discussion on IABC World Conference - Focus topic: The changing and the unchanged at the communication crossroads - Moderator: Lisa Chan; Speaker: Jenny Li
  • Dialogue session on looking ahead to Fusion 2018 (IABC Asia Pacific Conference). Focus topic: culture and communications - Moderator: Genevieve Hilton.

A special thank you to our venue sponsor, Meltwater.


The May 7, 2018 IABC Hong Kong Symposium On China: New Perspectives On Leadership was successfully completed!  We would like to thank all our Speakers, Sponsors and Partners for their great sharing and strong support; and to the communicators who took part in the Symposium. Look forward to your active involvement and continuous support in our future events. 

Enjoy the photos of the Symposium we prepared for you! 

Photos by Miki Yau

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Date: 20 November 2017
Venue: BASF Office, 45/F Jardine House, Central, Hong Kong

IABC Panel Discussion: Evolution or Revolution? What the entire communications and marketing industry can learn from financial and professional services industries

Though encumbered with heavy regulations, firms in the financial and professional services sectors must continue to keep pace with changing demands from all stakeholders. So is there a smart balance between customer engagement, brand goodwill, management and regulation? Led by senior PR and marketing professionals, views on the following areas were exchanged with invaluable experience sharing in the discussion:

  • How social media has transformed overall communications strategy
  • Shift of resources and budget planning
  • How to engage efficiently with key stakeholders
  • What are positive and negative impacts when we go digital?
  • Measuring our PR / marketing efforts

Panel Members:

  • Louise Corbett, Head of Marketing Communication, Asia Pacific, AIG
  • Simone Wheeler, Global Head, Group Communications, CLSA.
  • Grace Zhang, Partner and Head of China, Newgate Communications


  • Genevieve Hilton, Head of External Communications, Corporate Affairs Asia Pacific, BASF

A very special thanks to BASF as the venue sponsor of the panel discussion.

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