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Monday, May 7, 2018


BASF conference center, 45/F Jardine House, 1 Connaught Place, Central, Hong Kong


2:00 p.m. – 5:00 p.m.


Communications in China: New perspectives on Leadership


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Event objectives and overview

The International Association of Business Communicators (Hong Kong chapter) will hold its second annual event on the communications industry in China.

Following the chapter's successful Conference on China 2017, we will hold a half-day, focused session behind closed doors, examining how China's communications industry can be expected to evolve over the short-term and long-term.

Hong Kong, as a Special Administrative Region of China, is uniquely positioned to provide an open platform to discuss the future of China’s professional communications industry in a regional and global context.


This event, held in an interactive format, will take a thematic approach to exploring opportunities, challenges and practical solutions as China’s communications industry continues to develop.

Discussion topics will include:

Leadership in media and public relations in China

  • How are Chinese media integrating their content platforms?
  • What is the role of the government in media content direction? 
  • What are the key trends in the development of the media in China?
  • How is media relations changing in light of a changing media landscape?
  • Where will content development sit in the communications function as sponsored and native content continues to grow?
  • How are ethical standards changing?

Excellence in internal communications as a leadership indicator

  • What are the most important employee expectations of company or organizational communications?
  • How are labor relations in China different from those in other countries?
  • What role does leadership profiling play in internal communications?

Profiling leadership through stakeholder relations in China

  • To what degree can public policy be engaged in dialogue?
  • One year later, what impact has China’s NGO law had on stakeholder relations?
  • What is the role of the communicator in stakeholder relations?
  • What is the role of the CEO or business head in stakeholder relations?
  • What leadership styles appeal to Chinese stakeholders?


Target delegates

Communications practitioners or executives of diverse businesses which have presence and interest in the Greater China region

  • Regional in-house communications leaders and professionals of multinational or local companies
  • Greater China in-house communications professionals of multinational or local companies
  • Public relations, public affairs, or communications consultancies with focus on China
  • Academics in the communications field with interest in or focus on China
  • Media and corporate publishers
  • Digital specialists and platform owners


The discussion will be conducted in English.

For more information please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

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